PMSF UK

Phelan-McDermid Syndrome Foundation UK (PMSF UK) are a UK based charity providing help and support to the families of those diagnosed with Phelan-McDermid Syndrome. The charity was set up to provide an inclusive community for the UK to supplement the support from the Phelan-McDermid Syndrome Foundation based in the USA.

To get started, PMSF UK required complete branding and marketing materials to raise awareness as well as merchandise to help raise funds.

They also needed an easy to use website that could be updated easily with events, news and case studies. Due to the nature of the content, the decision was made to make the site as friendly and welcoming as possible to ensure families were made to feel a part of the community immediately.

Video from the website launch event hosted by Jeans For Genes in London.

PMSF UK

Re-engineered primary logo based upon the PMSF HQ branding featuring a very 'British' colour scheme.

PMSF UK

A modified logo designed for the Austrailian PMSF based charity.

PMSF UK

Sample merchandise sold to raise funds for the charity.

PMSF UK

Current homepage: A welcoming, easy to navigate community website.

Colours were used extensively throughout the design to ensure the site didn't feel medical in any way.

By colour coding sections of the website, support, fundraising and family events are all easily navigated.

PMSF UK

The site is responsive so parents and families can get support wherever they are.