Social Fudge

Social Fudge is a social aggregator for viral content from around the web. Through submissions from visitors and browsing and sourcing their own content, they aim to be the number one destination for funny pictures, stories and videos.

The brief was to design branding and a website with universal appeal in order to stand out from the competition which was heavily targeted towards young males.

Efficiency was a key requirement for the website as it needed to be accessible by a number of staff at once, and for posts to be scheduled to allow content to be distributed around the clock. This content needed to then be automatically posted to both Facebook and Twitter, with multiple templates autodetected by the website to ensure posts were displayed in the correct format across the social networks.

Social Fudge

Primary logo with fun and recognisable icon.

Social Fudge

Current homepage: Fast and flowing website built on the Kirby CMS platform.

Adverts generate income but it was important that they weren't too intrusive for the visitor.

Engaging visitor's at all times to encourage them to visit more posts was a key goal.

Social Fudge

The target demographic would mainly view the content via a mobile device so responsive design was paramount to the project.